MANN FILTERS FOR EUROPEAN CARS NOW

December 1, 2009 - One of the world’s most successful automotive aftermarket sales companies, Hella Australia, has entered into a sales agency agreement with Mann and Hummel to market the premier quality Mann Filter engine, oil, air, cabin and fuel filters to the aftermarket. While this alliance is new to the Australian automotive aftermarket, Mann Filter and Hella successfully work together in sales partnerships across several other countries and regions. This agreement also aligns the premium quality Mann Filter range with one of the most respected and successful brands in the Australian automotive aftermarket. One of the many synergies of this partnership is the significant additional value that existing Mann Filter distributors gain by having instant access to the strong Hella Australia and Behr Hella Service sales and marketing team who are located in five state offices across the country. Former Mann and Hummel Australia Managing Director Robert McLellan has joined Hella Australia as Business Manager - Filtration, ensuring a smooth transition for valued Mann Filter customers. “Our prime objective is to maintain and support our loyal Mann Filter customers across the nation. In order for this change to be of value to them, we have maintained a consistent pricing structure while offering superior stock availability, a significantly expanded sales representation, and a proactive marketing and advertising strategy,” Mr McLellan said.

According to Terry Fitzgerald, Hella Australia Director - Independent Aftermarket, “Hella Australia now offers the Australian automotive aftermarket the world’s best quality filtration products to suit a wide range of European makes and models along with commercial transport and motorcycle applications. Hella Australia will also provide the same dedicated technical assistance that we are renowned for. Our goal is to make the Mann Filter range the number one European Filter of choice in the Australian automotive aftermarket.” To find out more or to order premium quality Mann Filter products, call Hella Australia Customer Service toll free on 1800 061 729.

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