WEB FEATURE: Think Global, Act Local

The formation of ITW AAMTech Brand marketing that is focused on customer acquisition and conversion is what drives real value within the business in a measurable way. Recently while on an Industry Excursion in Sydney, The APA Journal heard some rather exciting news for the automotive industry. The formation of ITW AAMTech on 1 December, 2009 brings together the combined expertise and strength of leading automotive brands, WYNN’S, CHEMTECH and TECTALOY. ITW AAMTech, part of ITW (Illinois Tool Works Inc.) is an Australian based manufacturer of specialised, premium quality products for the Australian and NZ Automotive Aftermarket. The modern Wetherill Park facility is the focal point for Research & Development and New Product Innovation. It also houses the ITW AAMTech Technical Training Centre.Under ITW AAMTech, WYNN’S, CHEMTECH and TECTALOY are well positioned to meet ever changing customer needs now and into the future.

Doug Iric , National Marketing Manager for ITW AAMTech graciously took us around the facility and briefed us on the processes and products of the organisation. Doug is also about developing a meticulous brand strategy and creating a strong corporate visibility. http://www.aamtech.com.au/

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