| You only need to drive Australia’s highways to discover the impact LED Lighting has had on the vehicle lighting market, now more than ever the consumer is embracing the benefits of LED Lighting.
AP-LED gives your store the opportunity to claim its rightful slice of this growth market, the key to capturing sales is the AP-LED merchandiser program. Feedback from store level has proven that the consumer when provided with the opportunity to see these lights “lit up” quickly make the transition from “I really should get some of these” to an actual purchase.
While the merchandisers have proved to be an exceptional sales generator, the product itself is packed full of features, that not only provide the consumer host of benefits, but also provide sales staff with a host of selling points that make it easy to demonstrate the product advantages.
Consider the advantages of 100000 hours of life, eliminating the frustration of replacing globes, usually when it is most inconvenient. Extremely low current draw is of particular benefit in the RV Market, where problems of excessive battery drain are eased by the use of LED Lighting. The problems associated with water and dust ingress with conventional lighting are overcome with epoxy resin sealing all circuitry. In mixed fleet applications the benefits of multi-voltage provide immediate low cost solutions to problems associated with mixed 12 & 24 Volt applications.
All of these features that provide a long life maintenance free lighting system, are complimented by the use of Polycarbonate Lens construction, the benefits of long life can be quickly undone if the lens cracks or breaks due to minimal impact. Polycarbontae provides exceptional impact resistance many times that of acrylic, so provides the consumer with a light that not only provides all the benefits LED lighting can bring but also is able to withstand the harshest of environments.
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AP-LED have taken care to relay this message on all of its packaging, easy to read features are promoted on pack, allowing the consumer to make an informed decision without the need to rely on sales staff to assist. The range of lighting available encourages the consumer to buy “up” the scale, and provides ample opportunity for your sales staff to up sell. Up Selling opportunities and add on selling can significantly increase the average sale through the lighting category. A set of tail lamps can easily lead to the purchase of License Plate lamps, clearance lights and even interior lighting opportunities.
While the micro details have been attended to, AP-LED looks the part as a family of product and provides an exceptional lighting display which will compliment any store that realizes the benefits of effective merchandising and POS display. Blistered hang packs presents the product to the consumer in a visually appealing manner and when used with the merchandiser and on pack product features allows them to quickly make the transition from how it looks in store to how it would look on the vehicle.
So if you need a value for money LED Lighting range that allows you to capture your slice of this automotive growth market, AP-LED can provide you with a range of programs that give you the tools to increase sales, so whether LED lighting is a range you wish to develop or is existing category you need to re-invigorate, please contact us and we will guide you to the light.
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